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Robert Reda

I was raised in New York City and studied art and design throughout my education. I’ve always been an entrepreneur by nature and built Redasign Studio, a brand building company that services the Licensing Industry.
My love of interior design led to work in both private residences and public spaces in both New York and South Florida.

My husband Kenneth and I reside in Bronxville, New York and also on the beach in Fort Lauderdale, Florida.

In early 2020, at the start of the pandemic, I turned my attention to fine arts. Since it was many years since I picked up a paint brush, my expectations were measured. Finding a studio space on the beach, I filled it with paints and canvases and began this exploration. It seemed like the perfect moment to cross an item off of my bucket list.

My artwork is varied and includes landscapes & florals as well as abstracts & collage. Computer graphics are also part of my presentation and bring a modern aspect to my work. I work within a very neutral palette and create pieces I can envision working in most interior spaces.

An eye on pop culture and a love of mid century design, have always been important in my branding and interior businesses. Now much of my artwork takes advantage of those passions.

New to showcasing my artwork, I am thrilled and honored to have the opportunity to exhibit at gallery shows in South Florida.

I hope you enjoy my work and thank you very much for your browse.

“and I don’t think this means that I am an artist, but I guess I’m on my way”
* inspired by Cher’s Oscar acceptance speech for the movie Moonstruck


Tell us about yourself:

Fun Fact: 
Until March of 2020, I hadn’t picked up a paintbrush since high school art class in 1976.

During these last two years, tell us how Covid-19 has affected your life and has inspired your work:
The pandemic allowed me to spend more time in Fort Lauderdale which gave me the chance to pursue my artwork and express myself as I hadn’t in many years.

Tell us more about your work:
My artwork is very varied as I discover what I want to focus on and find ‘my thing’.

What are your plans post pandemic:
To continue this exploration, spend more in person time with my grandchildren and get back to traveling.

What project/projects are you working on?
I am currently working on the renovation of a small property we bought in Miami Beach and an interior redesign of an apartment in Fort Lauderdale for a client and friend of mine.

How do you keep motivated:
I have to stay busy and have always been self motivating……and then I complain I have too much to do!

Who is your most admired artist, that has had a positive influence on you?
Since I am trying to find my voice with my art, there are so many I look to for inspiration. There is a local
artist here in Florida named Rob Saunders who I so admire. His talent is tremendous. Ken and I own a
large painting of his that hangs in our bedroom.

How are you exercising and keeping healthy: 
I’ve always been a gym guy but that was certainly put on hold during the shut down. I desperately need to get back to that lifestyle. Living on the beach has allowed us to walk every morning and stay moving in the meanwhile.

Inspiration that you can pass on to others:
As I’ve gotten older, time has become something I am so aware of. We have such a limited amount of time to actually
live…….Don’t wait…..make it happen!

Preferred Email Address:
[email protected]

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